To build and deploy your business's website

If you are in the market for a new website or website redesign - you may be considering a Content Management System or CMS.

Managing content refers to the creating, editing, publishing, and distribution of website content.

No one knows your business better than you do, and no one knows what you want to say, or how you want things to look, more than you. A CMS gives you direct control over the content on your web site.

The most important of these is ease of use.
at Verit Technologies the majority of websites that we develop make use of a CMS. A CMS is our preferred choice for both beginners and established professionals. Read on to find out why.

  • Non-technical contributors can edit pages and expand a site’s content: no knowledge of HTML is required.
  • A separation is maintained between a website’s content, its structure and its visual design; a change in one of these can be done independently of the others. A complete visual re-design of a whole site can be done without touching the site’s content or its structure.
  • When new content is added, its visual appearance conforms to the design already established for the sort of content being added.
  • When pages are added or deleted, the site’s menus are updated automatically.
  • Updates to the site can be made at any time by anyone with the correct permissions.
  • Requirements for image sizes can be gracefully enforced.
  • Best practice with regard to search engines can be gracefully enforced (page titles, meaningful URLs, correct metadata, etc).
  • Changes made to the content of a website can be automatically posted to major search engines.

Although most CMSs will support the following additions to a ‘brochure’ website, Drupal will breeze through each of them:

  • a newsletter: email highlights from your website by point-and-click selecting both content and recipients
  • role authentication: designate specific people to perform specific tasks on your website
  • email notifications: email anyone (users or yourself) in response to any event on the site, a forum
  • an ecommerce/shopping system
  • content moderation queuing: hold newly-posted content until you've approved it for publication

A good CMS for your site doesn't have to be terribly expensive, but the cost of not using one is likely to be even higher.

  • Increased ways to communicate. Whether you're a retailer with an on-line catalog, a small business looking to grow, a writer looking for exposure, or any business or organization seeking to maximize chances for success, a CMS opens up new ways to communicate with your audience. Especially as e-mail systems become more and more clogged with useless junk mail, your customers will increasingly come to rely on the quality of information they can get directly from your web site without the worry of viruses, etc.
  • Security. Many content management systems store your information in a database system where access control mechanisms can more easily restrict access to your content. Done correctly, the information is only accessible via the CMS thereby providing better protection for your site's content from many common and standard web site attacks.
  • Collaboration. A content management systems can also incorporate a work flow engine and facilitate the collaborative efforts of your staff in creating, editing, and approving content before it gets published.
  • Better customer service. Your CMS might have a public component that allows your customers to contact you directly through your web site as opposed to e-mail. This provides an opportunity to integrate customer requests directly into you customer service systems where they can be handled more quickly and bypass e-mail systems.
  • It's a win-win solution ... and you win both times. Unlike when you use a solution like Front Page®, you still benefit from having a professional designer produce the look and feel of your site and it's overall presentation. At the same time, you reserve the role of producing the content for yourself (or any other business expert you choose). This allows you to use the proper expertise for each of the aspects of successful web site development.
  • Bottom line: you save money. Plain and simple, in the long run you'll save money versus paying someone, whether they're a member of your staff or an outside consultant or service, to make all your changes and updates by hand. Chances are, this other person will use a CMS anyway, just to make their own lives easier, but still charge you the cost of doing it manually. Whether you buy a system, have one built, or subscribe to a CMS service, they're a more cost-effective solution versus the alternative.
  • A CMS web solution has many benefits. From customisable design, extensive functionality and affordability - it is the ideal solution for most small to medium business owners.